MLM Companies
Nu Skin Enterprises Review 2026
Anti-aging MLM, publicly traded since 1996
Last updated: January 15, 2026
What is Nu Skin Enterprises?
Anti-aging skincare, nutritional supplements (Pharmanex), and beauty devices sold through a network of Brand Affiliates. Publicly traded on NYSE (NUS).
Pros
- 40 years in business — public company (NYSE: NUS)
- Innovative ageLOC skincare technology
- Global presence in 50+ markets
- $122M paid to US Brand Affiliates in 2024
Cons
- Low per-customer residual (~$7/mo)
- Monthly volume requirements for rank maintenance
- New Sales Performance Plan (Nov 2024) adds complexity
- Products priced at significant premium vs retail
Rating Breakdown
Residual Income
2.1
Potential for ongoing passive income
Simplicity
2.0
Easy to understand and execute
Transparency
2.0
Clear about costs, requirements, and income
Community & Support
2.5
Quality of training and community
Value for Money
3.0
Worth the investment
Overall Rating
2.1
Frequently Asked Questions About Nu Skin Enterprises
Is Nu Skin a legitimate company?
Nu Skin is a publicly traded company with real products and over 40 years of history. However, it has faced regulatory scrutiny including FTC action and Chinese government investigations. Most Brand Affiliates earn minimal income.
What happened to Nu Skin's revenue?
Nu Skin's revenue peaked around $2.7 billion in 2013 and has declined significantly since. Full-year 2024 results showed continued revenue challenges in key markets including China.
What is Nu Skin's ageLOC product line?
ageLOC is Nu Skin's flagship anti-aging product line, including skincare serums and the LumiSpa device. Products are positioned as premium with prices ranging from $50–$400+.
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