MLM Companies
Younique Review 2026
Social media makeup MLM — Coty exited investment
Last updated: January 15, 2026
What is Younique?
Social media-focused makeup and skincare MLM founded in 2012 by Derek Maxfield and Melanie Huscroft. Known for its Moodstruck mascara and pioneering the "virtual makeup party" model on Facebook. Coty Inc. sold its 60% stake back to Younique in 2019.
Pros
- 13 years in business — pioneered social media selling
- Per-customer residual ~$8-10/mo on subscriptions
- Virtual party model allows remote selling
- Popular mascara products
Cons
- Low per-customer residual (~$8-10/mo)
- No transparent income disclosure published
- Coty divested 60% stake in 2019
- ~$125/mo PSV to stay active
Rating Breakdown
Residual Income
1.9
Potential for ongoing passive income
Simplicity
2.5
Easy to understand and execute
Transparency
1.5
Clear about costs, requirements, and income
Community & Support
3.0
Quality of training and community
Value for Money
2.5
Worth the investment
Overall Rating1.9
Frequently Asked Questions About Younique
Is Younique a pyramid scheme?
Younique is a legal MLM with real makeup products. The company pioneered virtual parties and social media-based selling. Compensation depends on building a customer base and team.
Why did Coty sell its Younique stake?
Coty Inc. acquired a 60% stake in Younique in 2017 for $600 million, then sold it back to Younique in 2019 for a fraction of the price. The exit was attributed to the challenging MLM market and underperformance vs. projections.
Do Younique products work?
Younique's Moodstruck mascara has a dedicated following. Other products receive mixed reviews. The products are significantly overpriced compared to comparable makeup at Sephora, Ulta, or even drugstore brands.